SCENARIO
PRODUCT DIGITAL TWIN TO ACCELERATE AND IMPROVE CONVERSION
The creation of a 3D digital twin is now one of the key transformation drivers for product-based companies.
The physical product is transformed into a strategic digital asset, reusable and scalable across e-commerce, AR, retail, and communication channels, ensuring high visual quality, increased engagement, and a significant reduction in content production time and costs.
WHY REPLY
A FULL-SERVICE PARTNER
Protocube Reply supports companies in the creation of 3D digital twins through an end-to-end approach that combines digital transformation and customer experience expertise with vertical skills in 3D design, reverse engineering, CGI, leveraging state-of-the-art scanning technologies.
Some of the applications that Protocube Reply develops for its customers who digitize their products:
OPPORTUNITY
STATE-OF-THE-ART TECHNOLOGY TO SCALE
The Sphere by Allsides, adopted by Reply among the first in Europe, is an acquisition technology designed to generate high-fidelity 3D digital twins, combining operational efficiency with premium-quality output at scale.
It guarantees high chromatic accuracy and advanced material rendering—even on complex surfaces such as leather, fabrics, plastics, and metals—thanks to a shadow-free acquisition process that enables relightable assets, providing full control over lighting during the rendering phase.
The result is a ready-to-use deliverable that ensures consistency across channels and enables the creation of visual variants without the need for repeated physical shootings, while also unlocking high-value customer experiences. All within a scalable, no-touch process, suitable even for delicate or high-value products.
