Fashion & Luxury

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The brands of the Fashion & Luxury sector are eyeing the values ​​of innovation and sustainability for their future business. Digital strategies are aimed at making all phases of product development more efficient.

To support the digital transformation process of the companies in this sector, Protocube Reply has developed a series of solutions based on the 3D digitisation of the product (i.e. digital twins). The aim is to optimise the phases of product design, production and marketing to deliver an effective, tailor-made shopping experience that embodies the values ​​of the brand.

A digital twin of the product can be created from scratch or generated from existing specifications (e.g. CAD data, 3D projects, etc.). It can be proposed in realistic visual content and managed by applications integrated with corporate systems to make the most of the three-dimensional data obtained.

FASHION PRODUCT DEVELOPMENT PROCESS

3dbox omnichannel

A SINGLE PLATFORM FOR DIGITAL PRODUCT MANAGEMENT

3D digital product configuration and customisation processes are the linchpins of versatile retail solutions that support the omnichannel sales experience.

Protocube Reply has developed 3DBOX Omnichannel, a cloud platform offering tools to manage the product’s digital twin and produce 3D content for all communication and sales channels, using applications perfectly integrated with the systems controlling collections, orders and production within the company.

Accessible through a web browser, 3DBOX Omnichannel allows users to automatically create 3D contents of the collections (renderings, videos, animations, etc.), with workflows tailored to the needs of each company, thanks to a simple and intuitive interface.

3DBOX T-MADE

A TAILOR-MADE SOLUTION FOR MEN'S CLOTHING, IN 3D

Conceived for sartorial contexts, for the production of tailor-made men’s clothing, 3DBOX T-MADE enables companies to automatically create and manage collections, and allows customers to personalise every product detail in real-time, through an immersive and realistic 3D shopping experience.

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3D DIGITAL FABRICS

EFFICIENCY AND SUSTAINABILITY

The adoption of digital fabrics allows companies to improve the efficiency of the entire textile supply chain and to create collections faster, in a more realistic and sustainable way. This result can be obtained through two complementary approaches: very high-resolution scans of the samples and the digital creation of the fabric, directly in 3D, to fully replace the traditional prototyping phase.

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VIRTUAL INTERACTIVE SHOWROOM

An immersive 3D experience

An interactive virtual environment capable of transmitting the values of the brand while respecting the needs of social distancing, to give a concrete response to new purchasing habits.
The ideal solution for the virtualization of environments and products both in the B2C and in the B2B sector, from the fair to the digital showroom.

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