The brands of the Fashion & Luxury sector are eyeing the values of innovation and sustainability for their future business. Digital strategies are aimed at making all phases of product development more efficient.
To support the digital transformation process of the companies in this sector, Protocube Reply has developed a series of solutions based on the 3D digitisation of the product (i.e. digital twins). The aim is to optimise the phases of product design, production and marketing to deliver an effective, tailor-made shopping experience that embodies the values of the brand.
A digital twin of the product can be created from scratch or generated from existing specifications (e.g. CAD data, 3D projects, etc.). It can be proposed in realistic visual content and managed by applications integrated with corporate systems to make the most of the three-dimensional data obtained.