Racing Force Group’s B2B Configurator

Customize and Manage Orders Smartly

CUSTOMER

Racing Force Group

DURATION

6 months

challenge

Digitize a complex customized product ordering process.

Solution

A web application featuring an integrated 2D product configurator for simple and structured order management for dealers worldwide.

Scenario

In the fast-paced world of racing apparel and accessories, streamlining global order management has become a strategic necessity. The 2D Product Configurator was developed to replace manual, paper-based systems with a smart digital tool designed to simplify product customization and the purchasing process.

The Tool

Designed for both sales representatives and end customers, the 2D product configurator offers an intuitive interface that simplifies even the most complex orders. Whether using a touchscreen in-store or a classic point-and-click desktop system, users can configure products quickly and securely.

Strenghts

The adoption of the 2D product configurator brings concrete and measurable improvements at the company level, including:

Streamlined workflow: A standardized catalog and intuitive interface reduce complexity and training time.
Faster production cycles: Quicker transition from order to production, with reduced delivery times.
Rapid product updates: Available configurations are always aligned with the latest catalog.
E-commerce compatibility: Seamless integration with online sales tools, supporting hybrid B2B2C models.