Customize an icon of Italian design
3D Presentations | 3D Printed Models | 3D Scans
3D Printing & Additive Manufacturing | Industry
Customer : Basicnet Spa
Year : 2014
Development time : 12 Months
<strong>Superga 2750</strong> is a true icon of Italian design, highly appreciated around the world for its style.
<strong>Mass customization</strong> constitutes a constant challenge for companies choosing to offer their clients a wide range of custom solutions, to better put into evidence their identity.
The cooperation between BasicNet and Protocube was born to optimize all the processes of prototyping of <strong>custom templates</strong>.
<img class="wp-image-1137 size-large" src="https://protocube.it/wp-content/uploads/2015/12/superga_2750_cover-1024x711.jpg" alt="superga_2750" width="1024" height="711" /> The final result of the prototyping process, with the Superga 2750 customized and 3D printed in full colour and high resolution.
Compared to the standard model, the custom one leads to the need to customize each part with colours and textures that vary from time to time, while retaining the physical characteristics of the footwear. To reach this goal, a wide-ranging consultancy took place, in order to implement the most innovative 3D technologies to automate all the creative steps for making the shoe.
<img class="wp-image-1231 size-large" src="https://protocube.it/wp-content/uploads/2015/12/layout10000-1024x576.jpg" alt="superga custom full" width="1024" height="576" /> Optimizing prototyping processes of Superga 2750 brought the necessity to adapt custom textures on each element of the shoe.
Photorealistic <strong>rendering</strong> is a tool that can significantly reduce the<strong> time-to-market</strong> of the product, as it accelerates the choices of all decision makers involved. The ability to pre-visualize the quality of the shoe in a realistic way allows a considerable number of advantages, including the ability to reduce the amount of samplings to be carried out, discarding solutions that visually appear unconvincing. The result is a considerable <strong>saving of time and costs</strong>.
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The last step towards the definition of a work flow for prototyping is its physical moment. <strong>The shoe takes shape thanks to high definition 3D printing</strong>, which allows you to get a perfect preview of the product that will be introduced on the market.
<img class="wp-image-1227 size-large" src="https://protocube.it/wp-content/uploads/2015/12/superga-alexa-chung-1024x682.jpg" alt="superga alexa chung" width="1024" height="682" /> Superga 2750 is one of the most popular sneaker ever. It is impossible to count its appearances in gossip, at the foot of VIPs and celebrities of every age. In addition, many are the advertising campaigns with it as protagonist. Including the one of 2012, with the famous British model Alexa Chung (photo Guy Aroche, BasicNet credits).
<img class="wp-image-1232 size-large" src="https://protocube.it/wp-content/uploads/2015/12/superga-bianca-e-nera-compo-1024x305.jpg" alt="superga bianca e nera compo" width="1024" height="305" /> Two versions of the classic Superga 2750 (credits BasicNet).
<img class="wp-image-1233 size-large" src="https://protocube.it/wp-content/uploads/2015/12/superga-2750-FLAG-1024x512.jpg" alt="superga 2750 FLAG" width="1024" height="512" /> Two variants of the famous FLAG collection, depicting the Superga 2750 livery with the colours of Jamaica and Argentina (credits BasicNet).