Superga 2750

Customising an Italian design icon

Client: Basicnet Spa

challenge

Optimization of processes for custom models prototyping.

solution

Consultancy to implement 3D technologies to automate the creative steps of customization.

Optimising the development processes of a design icon such as the Superga 2570 has made it possible to significantly reduce the time-to-market of new versions, thanks to the advantages derived from the implementation of cutting-edge simulation technologies. Rendering and 3D printing allow companies to anticipate the outcome of each phase of the shoe creation process, drastically accelerating the choices of decision-makers.

Superga 2750 is a true icon of Italian design, highly appreciated around the world for its style.

Mass customization constitutes a constant challenge for companies choosing to offer their clients a wide range of custom solutions, to better put into evidence their identity.

The cooperation between BasicNet and Protocube was born to optimize all the processes of prototyping of custom templates.

The final result of the prototyping process, with the Superga 2750 customized and 3D printed in full colour and high resolution.

Compared to the standard model, the custom one leads to the need to customize each part with colours and textures that vary from time to time, while retaining the physical characteristics of the footwear. To reach this goal, a wide-ranging consultancy took place, in order to implement the most innovative 3D technologies to automate all the creative steps for making the shoe.

Optimizing prototyping processes of Superga 2750 brought the necessity to adapt custom textures on each element of the shoe.

Photorealistic rendering is a tool that can significantly reduce the time-to-market of the product, as it accelerates the choices of all decision makers involved. The ability to pre-visualize the quality of the shoe in a realistic way allows a considerable number of advantages, including the ability to reduce the amount of samplings to be carried out, discarding solutions that visually appear unconvincing. The result is a considerable saving of time and costs.

The last step towards the definition of a work flow for prototyping is its physical moment. The shoe takes shape thanks to high definition 3D printing, which allows you to get a perfect preview of the product that will be introduced on the market.

Superga 2750 is one of the most popular sneaker ever. It is impossible to count its appearances in gossip, at the foot of VIPs and celebrities of every age. In addition, many are the advertising campaigns with it as protagonist. Including the one of 2012, with the famous British model Alexa Chung (photo Guy Aroche, BasicNet credits).