L’ALTROME – 3D PRINT YOURSELF
TAILOR-MADE 3D AVATARS
Client: Protocube Reply Brand
Miniature models of people, customisable in every detail, for any occasion.
3D-printed avatars in different sizes, starting from simple images and references provided by the customer.
L’ALTROME is a personalised miniature service, made in 3D printing starting from photographs and references of the subject. The project is tailor-made, as in the case of a true tailoring project, with intermediate revisions and approvals that involve the customer in every detail of their avatar.
L’ALTROME is a digital craft project that, in addition to enhancing the caricatured features, allows the person to be projected into very specific realities, such as events, anniversaries or more intimate and subjective moments. Created in 2010, L’ALTROME does not have any intentional, technical or artistic connection with serialised services that invaded the market of character reproductions only a few years later.
L’ALTROME. THE ORIGINS: BY POPULAR DEMAND
Long before turning into a commercial product, L’ALTROME arose from the pressing requests of some customers who knew us for other 3D printing works and ended up asking us: “Could you also make a 3D model of myself while I play tennis?” Or else, “Could you make me a model for my daughter’s degree?”. As answers to these bizarre questions, the first L’ALTROMEs were born along with the idea of making the service public, thanks to the interest and collaboration of some distributors in the area.
L’ALTROME. HOW THE BRAND WAS BORN
After a few ad-hoc experiences derived from totally spontaneous requests of those looking for a 3D-printed model, personalised avatars have become the product offered by a real brand: L’ALTROME – 3D PRINT YOURSELF. Thanks to a distribution network (design and high-end accessories shops) that supported customers in the selection and configuration of avatars, in 2012 a catalogue was created with a set of pre-configurations that could fit most of the cases. In addition to the so-called presets, it was also possible to request a fully customised version, to provide a miniature in the most varied situations.
L’ALTROME TODAY. RETURNING TO CUSTOMISED PRODUCTION IN 3D PRINTING
Despite the good sales of standard catalogue solutions, “fully customised” requests made the biggest share of the demand, in addition to being the main point of interest for our brand. L’ALTROME is a project completely driven by the desires of its users, who often face far higher costs that extreme personalisation entails: those looking for an L’ALTROME, really want their own L’ALTROME.
Supported by the technical maturity acquired in ten years of experience, L’ALTROME has ceased serial production to focus exclusively on tailored service. A return to the origins that contributed to enhancing the technological know-how acquired through hundreds of projects. From the artistic point of view, the sculptural soul of L’ALTROME still represents the digital expression of true craftsmanship, whilst from the production point of view, the miniatures have been progressively optimised in the realisation processes. L’ALTROME creatively takes advantage of the innovations that 3D printing brings in terms of finishes and materials, to continually dare to innovate and provide more exclusive solutions.