Iveco meets All Blacks

The excitement of rewarding the greatest rugby players in the world

Client: Split srl

3d marketing and corporate communication

3d printing

challenge

Realization of the trophies for rugby events Iveco Eurocargo Cup and Stralis Cup, played in New Zealand.

solution

Engineering and production using rapid prototyping techniques of ten kits used during the award ceremonies.

An avant-garde trophy which integrates two essential characteristics: high-quality manufacture and a limited number of units to be produced. These requisites make 3D modelling printing the preferred techniques for creating and engineering design, optimising production times and costs. The synthesis of the Iveco brand with the tribal traits of Maori iconography, expressed without any restrictions to creativity.

Iveco is now considered a familiar sponsor of the legendary All Blacks. Qualities such as speed, power and performance are common to the vehicles of the Turin production company as well as the most famous rugby players in the world.

The Iveco Series 2008 was an opportunity to compare the two brands. The concept of Split used the rugby ball to join the Iveco brand with the Maori iconography, recognizable by the characteristic Polynesians tribal traits.

The New Zealand captain Richie McCaw receives the trophy which confirms the success in the Eurocargo Cup, where the All Blacks defeated Ireland.

The original idea was developed and engineered with 3D modeling techniques for rapid prototyping.

The process ended with the 3D printing production of ten kits consisting in the trophy and its original base.

Some details of the trophy, which synthesizes the Iveco brand with the Maori iconography, recognizable thanks to the tribal characters.

The project, developed in 2008, was one of the first cases of 3D printing production as part of the design process. Since this is a production in limited numbers, the use of additive manufacturing techniques ensured the optimization of time and costs.

Three different views of the 3D model of the Eurocargo Cup 2008 trophy. The process was mainly defined with Rhinoceros.

The trophies for the Eurocargo Cup and the Iveco Cup were accompanied by a kit that also includes the original base, as well as a special display case to ensure the safe transport in Wellington, New Zealand, where the event was held.