TUC Technology represents a big leap forward, opening new frontiers in the mobility world. For the first time in history, we are able to offer private spaces in mass mobility

These were the words of Ludovico Campana, the designer and co-creator of TUC Technology, together with Sergio Pininfarina. This is one of the most innovative projects in the field of mobility, featuring a configurable platform that allows users to customise their vehicles. This is made possible thanks to the integration of elements that go beyond the classic driving experience. For example, it is possible to install a coffee machine, with a module that integrates perfectly with the interior design. The vehicle essentially becomes a configurable platform, as demonstrated by the TUC Technology prototype presented exclusively at TUC Special Event.


The curtain was finally raised in the evocative setting of Nuvola Lavazza. Both the public and the critics welcomed TUC Technology very positively with a resounding media emphasis. Its suggestive concept easily strikes the collective imagination and its “plug and play” feature inevitably teases the producers; the latter, in fact, are the ones that make up the market to which TUC turns to integrate its patented technology.


Thanks to its 3D digital simulation technologies, TUC VR Experience managed to stay ahead of the game, allowing TUC Special Event’s spectators to configure the prototype in a virtual store. The experience consisted of two main phases: the customisation of the TUC prototype with a VR configurator and its assembly thanks to a virtual robotic system.

The user is at the centre of the experience with a VR setting that not only serves this specific event but also fosters the development of a real virtual experience, by digitally dematerialising the usual concept of a physical store.

The VR experience meets the communication needs of TUC, especially with regard to recurring scenarios in the creation of a digital experience for its target. In particular:

  • it allows users to visualise something that does not yet exist, making it usable in a very short time (a fundamental aspect in events, presentations, market research, etc.);
  • it engages the public with an interactive experience (according to the logic of emotional marketing);
  • it makes it easy for the end user to understand concepts that involve highly technological content.

While waiting to see the concepts of the mobility experience of the future finally come true, we can enjoy them in preview thanks to Virtual Reality, with digital tools able to capture the stakeholders of a project on all aspects.