REAL TIME 3D CONFIGURATOR
THE MOST REALISTIC AND INVOLVING CUSTOMIZATION TOOL
Client: Various customers
A simple and realistic user experience in product customization.
A 3D configurator with real-time rendering technologies and extensive support for the product catalog.
Protocube Reply’s real-time 3D configurator was created to support the customer-centric strategies of companies, to offer a shopping experience that can satisfy any customisation need.
The Protocube Reply real-time 3D configurator was born with the aim of supporting the customer-centric strategies of companies in order to ensure a shopping experience that can meet any customization need.
REALISM AND INVOLVEMENT IN 3D
Internet and digital technologies have offered to the consumer a central role, allowing them great decision-making freedom and, at the same time, a natural disorientation concerning the hyper-offer of content on the web. Companies must differentiate from each other, focusing the attention of the marketing and sales strategies on the customer experience rather than on the characteristics of the product.
The Protocube Reply real-time 3D configurator was conceived to allow companies to focus on the experience thanks to realism and involvement, features whose quality can be hugely enhanced by 3D technologies.
The key lies in the basic technology of the configurator, Real-Time Rendering, in other words, the realistic real-time visualization of the product that can support the User Experience on multiple levels:
REALISM: thanks to the photorealistic rendering, the product “seems real”. The customer is able to overcome the perceptive barrier generated by not touching a physical product with their hand.
INVOLVEMENT: real-time rendering offers the possibility of constantly displaying the customization choices. This guarantees a natural involvement of the customer in their digital experience. This is an aspect made more effective by the quality of the user interface.
The UI/UX design of the Protocube Reply real-time 3D configurator aims at making the user-product interaction simple and immediate. Exactly how it would happen in reality. The customer must have the ability to “click” directly on the product, rotate it and zoom in on all the details that interest them, to be able to customize as they please.
PRODUCT CATALOG MANAGEMENT
The Protocube Reply real-time 3D configurator is able to dynamically manage the digital product catalog which can be continuously updated based on the company’s business needs. The new 3D models, complete with every detail related to materials, finishes and accessories, can be inserted into the configurator and be immediately available to the end user.
CUSTOMIZATION ALWAYS AT HAND: FROM THE WEB TO RETAIL
The Protocube Reply real-time 3D configurator is designed to ensure product customization on any platform. Thanks to the possibility of being implemented both in the cloud and locally, it is possible to respond to the most widespread needs for product presentation:
- A Real time configurator for e-commerce, thanks to the support of WebGL technologies. The ability to be perfectly integrated on any platform used by the company (Magento, Shopify, WooCommerce, etc.).
- A Real time configurator for Retail, capable of supporting a wide range of sales strategies. The ability to be integrated with the latest generation of 3D technologies such as Virtual and Augmented reality to bring the customer not just in contact with the product but to take them “inside” it.
- A Real-time configurator for Trade shows and Events to differentiate the company’s brand through an exclusive and personalized experience in every aspect.
A CONFIGURATOR 4.0 TO INNOVATE SUCCESSFULLY
The Protocube Reply real-time 3D configurator is designed with a logic 4.0 for integration with all company processes. The interface with the customer is only the tip of a very deep iceberg, whose submerged part is a back-end with great potential.
Thanks to the support of the most advanced IoT technologies (Internet of Things), Big Data and Artificial intelligence, the real-time 3D configurator allows you to manage the customers’ contacts and interactions, giving the company’s decision-makers the opportunity to intervene on every level of the shopping experience to make it more natural, engaging and effective in terms of conversions.