Able to Enjoy – FIXED
The 3D Experience in the customization of a wheelchair uncompromisingly
Client: Able to Enjoy
E-commerce of the wheelchair FIXED, an innovative concept by Danilo Ragona.
Communication, Website and 3D real time Customizer for an engaging and realistic customer experience.
If you think that the disability experienced on a wheelchair is a limit to a full, fun and colourful life… get ready to change your mind!
Freedom is the concept that led to FIXED, the ultra-light, agile, incredibly innovative and stylish wheelchair, signed by Able to Enjoy.
From medical aid to wearable chair, from limit to possibility. FIXED is the wish that everyone can move freely without limits and barriers, not only architectural!
This is Danilo Ragona‘s thought, a philosophy on which he based his latest creation: FIXED, a customizable wheelchair that combines style and technological excellence, at affordable prices.
FIXED is a project created by Able to Enjoy, a company of which Ragona himself is president, with the partnership of Modena Interiors, Danisi Engineering, that took care of the enineering and production, and Protocube Reply, which was responsible for the new website and 3D customizer, that represents the core of the e-commerce platform.
Designing an online experience, able to incorporate the features of FIXED consistently with Able to Enjoy philosophy, led Protocube Reply through a research project with the aim of identifying the experience of a 3D configurator able to express on the one hand the custom design, which allows the user to create his FIXED, on the other hand, the technology of a product that effectively revolutionizes the field of orthopedic seats. As a metter of fact, FIXED associates a central body made of highly advanced materials, such as aluminum and carbon fiber, with wheels and accessories directly chosen from series production, in order to make the maintenance easier and significantly reduce the product costs.
The wheels of FIXED are the same that we commonly find on the market for 26 and 28 inches bicycles, as well as the knobs and other accessories, for which every configuration option needed to be considered in advance.
Which tool would have been able to provide the best online customer experience to a complex product such as FIXED?
The choice was soon found in a real time 3D customizer, able to provide the user with the most direct contact level possible with the wheelchair, with the possibility to rotate and zoom in on the object, and to view the product that is updated in real time accordingly to his choices.
The rendering with a high level of realism, made possible by the most advanced real-time 3D rendering technology for the web, provides the potential buyer with an experience able to bridge between the digital time on the web and the actual FIXED, the one that he can order and receive once tuned all the stylistic and technical parameters that best suit his identity.
The complexity of FIXED, given by the huge number of variables that together compose it, also made it necessary to guide the users during the early stages of the customization, according to UI-UX criteria that defined the interface design of the 3D customizer. One of the key aspects in the design of a product configurator is, in fact, given by the need to give the user a number of options reasonably manageable and, above all, well-categorized accordingly to the parts that need to be set up.
The launch of FIXED took place in the exceptional setting of Unicredit Pavillion in Milan, during the fashion show Modelle Rotelle, organized by Fondazione Vertical at the Milan Fashion Week 2016. An occasion which saw the realization of Danilo Ragona’s vision: FIXED as a fashion product, to wear in pairing with clothes designed by fashion designers for the models.
The 3D customizer created for FIXED is the starting point for the innovative online experience Able to Enjoy. A concrete example of how design, technology and 3D, if supported by a winning philosophy like Danilo Ragona’s one, can go beyond the limits apparently insurmountable, bringing the user beyond the boundaries of disability.